Why Buy Locally Owned?
Why Buy Handmade?
Farmers' Markets Federation of New York has created "10 Principles of a Successful Farmers' Market" which calls out to vendors to give input to the market manager, and speaks to the role board, paid staff, community organizations, and customers as well as vendors each bring to a successful market.
These surveys and research can help vendors better understand Farmers' Market customers (you can get these pdfs emailed to you upon request):
- The Women's Institute Buying Local Food Survey Results (2007)
- Nova Scotia Farmers' Markets Impact Report (FMNS & St FX, 2004)
- Farmers Markets Canada's report on the impact of Farmers Markets in 2008
- The Sustainability Poll is a really intersting study y about how to communicate topics around sustainability to Canadians. Specifically, on page 12, there's a useful breakdown of which kinds of people care or don't care about things like sustainability.
A Direct Marketing in Wisconsin program has a number of resources on its website:
- "Create a Winning Display"
- "I’m Right and You’re Wrong: Do’s and Don’ts in Customer Service"
- "Meeting the Challenges of Direct Marketing"
- "Strategies to Attract and Keep Customers"
Potentially useful listserves:
Websites worth exploring (both organizations have monthly e-news):