News Release:  Wolfville Farmers’ Market expands WFM2Go Service

October 19th, 2017
WOLFVILLE--The Wolfville Farmers’ Market plans to grow more local!  The Market is expanding its new WFM2Go (Wolfville Farmers’ Market to Go), online store and community delivery service, launched in July, with two more hub locations in Windsor and Tantallon.    As long as WFM2Go is expanding, all first time customers will receive a free cotton market bag.

Just three months since it was first launched, WFM2Go now offers over 200 products from over 20 Wolfville Farmers’ Market Vendors including in-season produce, meats (pork, beef, chicken and lamb), farm boxes, milk, krauts, jams, dips, grains, health products, dog treats, beverages like cider, kombucha, and wine plus much more.  

Customers order and purchase on-line at the WFM2Go website,  by Monday and then the WFM2Go team aggregates the products from all the participating vendors and  delivers to customers through  community hubs (pick-up locations) in Canning, Berwick, Wolfville and now Windsor and Tantallon on Wednesdays.  The new Windsor Hub is located at the Clockmaker's Inn and in Tantallon the WFM has started a Workplace Hub at Cornerstone Naturopathic where both employees and members of the community can pick up their groceries.  Presently, WFM2Go has room for one more Workplace Hub in the Halifax or Dartmouth region.  Details about Community or Workplace Hubs can be found on the WFM2Go website.

“We know of no other Farmers’ Market in Canada that operates such a service, but feel like it’s a great way to grow,” says Market Manager Kelly Marie Redcliffe.  “We already have a strong cooperative, in our case celebrating its 25th year anniversary, with wonderful producers offering quality products.  If we are looking to grow opportunities for our farmers and producers then we also need to create efficiencies and greater access for new customers and this seems like a healthy way to do it.  In this model, everyone along the way matters.” 

In addition to increasing access to local healthy food by bringing it to more communities, there is also an opportunity for community hubs to raise money so that those vulnerable to food insecurity can also purchase online.   For example, the Canning Hub has raised $1200 through the Canning Food Bank, and with the support of Kids Action Program, is helping a number of families use the WFM2Go service until Christmas.

Erin Snow, one of the dedicated customers of WFM2Go who presently uses the service personally and in her role as Innkeeper at Planters Barracks Country Inn, says  "I would recommend using this service to anyone looking to eat fresh, healthy, local & support their community.  The ordering process online is simple, the timeline is reasonable and I really enjoy how I can customize each order and that this can change week-to-week without any confusion.  I just can't wait to place my order for next week and the week after, and the week after that!”  

“We are excited about this project,” says  Jocelyn Durston of Seven Acres Farm “because it improves accessibility to local food for more Nova Scotians and because it creates increased opportunities for small farms and businesses to sell their products and grow as local entrepreneurs - something that we feel is an important step for building a more resilient, local economy,”  


For more information:
Media Contacts

Lindsay Clowes
Coordinator,  WFM2Go

Kelly Marie Redcliffe
Manager, Wolfville Farmers’ Market

Kelly Redcliffe