News

New Job Position Open: Wolfville Farmers’ Market Communications Coordinator!

Summary:

The role of the Communications Manager will be to develop our communication and marketing plans and manage all promotional programs including events, media and public relations campaigns, social media accounts, e-newsletters and youtube channel for all services of the Wolfville Farmers’ Market including a Wednesday and Saturday Market, WFM2Go and Rentals. The Communications Coordinator will be responsible for providing and managing content including photography, videography, text and graphics for these programs. They will also provide Vendor training which will help vendors develop the skills they need to market their own businesses more effectively in the Farmers’ Market environment.

Work Term:

  • August 19, 2019 to March 31, 2020 (32 weeks)

Grant Requirements:

WFM is responsible for hiring and verifying the eligibility of participants for the Youth Employment and Skills activities. To qualify, applicants must be:

  • 30 years or younger when you started the internship

  • unemployed, student or underemployed

  • have not participated in any other Youth Employment and Skills Strategy program (that is, Agricultural Youth Green Jobs Initiative and/or Career Focus Program)

  • a Canadian citizen or permanent resident

  • Priority will be given to applicants who are minorities or of indigenous background.


How to Apply:

The Wolfville Farmers’ Market will be accepting applications until July 18th; and will require both a resume and a cover letter emailed to Market Manager, Kelly Marie Redcliffe at: manager@wolfvillefarmersmarket.ca


Read more about the job position here

 
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Nourishing Community Food Bucks Program

The Nourishing Community Food Bucks Project is an annual program where families who are vulnerable to food insecurity are given Market Money to participate in the Market during the harvest season either at the Market or in their own community, through WFM2Go. Participants not only gain access to fresh local food, they have the ability to make their own healthy, dignified choices while also experiencing the connection that comes from knowing their producers and being active participants in their community. At the same time, local farmers and producers are supported as they grow and make food and keep local farmland in production.

Those who would like to learn more about how to contribute  to the Nourishing Community Food Bucks Program, can read about it here; or may contact  Market Manager, Kelly Marie Redcliffe manager@wolfvillefarmersmarket.ca

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July 6, 2019

Press Release: Wolfville Farmers’ Market Food Bucks Project Now Province-wide

Thanks to a tremendous history of local support, this July, the Wolfville Farmers’ Market will launch its Food Bucks program for the fourth consecutive year.  The program’s success in past years has attracted the interest of many other market communities. With leadership from Farmers’ Markets of Nova Scotia and funding provided by Communities, Culture and Heritage Nova Scotia, the program will now be offered at five farmers’ markets across the province.

“Food Bucks” was a program originally researched and conceived by Acadia student, Jessica Wall, who was personally involved in launching the first program in Nova Scotia at the Wolfville Farmers’ Market.  In early years, the program was funded solely by local organizations and individuals who wanted to help community members experiencing food insecurity and social isolation. Significant support came from the Wolfville Community Fund, the Women of Wolfville theatre group, the Annapolis Valley Cider Company and numerous Market patrons.  Local funders continue to make significant contributions to this year’s program.

“What I love most about this program,” says Kelly Marie Redcliffe, the Wolfville Farmers’ Market Manager, “is that it is a connector, bringing together people who care about each other in a place where we celebrate local food, producers, and community.  We are able to bring resources to those in need without any stigma, rather with a joy of caring and community spirit that is what our Market is all about.”

The five farmers’ markets participating in this pilot study are the Lunenburg Farmers’ Market, Windsor’s Avon Community Farmers’ Market, the Wolfville Farmers’ Market, the Truro Farmers’ Market, and the New Glasgow Farmers’ Market. 

“This is a fantastic opportunity to explore just how big of an impact a farmers’ market can have for its community”, says Justin Cantafio, Executive Director of Farmers’ Markets of Nova Scotia (FMNS) Cooperative. “Farmers’ Markets are so much more than a once-a-week shopping destination. They’re social, cultural, and economic hubs and anchors in their communities.”

Each market will work with partner charitable organizations to issue “food bucks”, an anonymous alternative currency that can be redeemed at any vendor stall at participating markets. Partner charities help identify participants who can benefit most from the program.  The Wolfville Area Food Bank has been instrumental in playing this role locally.

As recently as 2014, over 15% of Nova Scotians experienced food insecurity, including 22% of children, and food bank use has been steadily increasing in Nova Scotia[1]. A 2015 study found that Nova Scotia’s food insecurity rates were the highest in all of Canada[2], and seniors are particularly vulnerable to food insecurity[3], with 19.7% of Nova Scotian women over 65 and 14.7% of Nova Scotian men over 65 living in low-income households[4].

The Nourishing Communities Food Bucks Pilot Study will:

·         Contribute to systematically overcoming Nova Scotia’s high rates of food insecurity;

·      Provide much needed opportunities for social and community engagement for people experiencing poverty, food insecurity, and social isolation throughout Nova Scotia, and;

·         Support the production and availability of locally grown and produced foods.

The Nourishing Communities Food Bucks Pilot Study has three principal objectives:

1.   To provide financial support to those in need to access healthy food;

2.   To provide an experience that supports physical, mental, and community health;

3.   To support local producers and farmers in developing a robust food system in Nova Scotia.

For more information or to request an interview, contact:

Kelly Marie Redcliffe

Wolfville Farmers’ Market Manager

Office:  902-697-3344 or Cell:  902-690-7951

manager@wolfvillefarmersmarket.ca

Find us online at www.wolfvillefarmersmarket.ca

Justin Cantafio

Executive Director

Farmers' Markets of Nova Scotia Cooperative

902-932-7282

FMNS@farmersmarketsnovascotia.ca

Find us online at www.farmersmarketsnovascotia.ca

About Farmers’ Markets of Nova Scotia (FMNS)

Founded in 2004, FMNS is a non-profit cooperative of farmers’ markets for farmers’ markets, advances growth and prosperity for our member markets and their vendors through training, resources, advocacy, promotion, and community. With 31 member markets across the province and growing, we’re the unified voice of the farmers’ market sector in our region. Our vision is for a cooperative and dynamic farmers’ market sector cultivating successful businesses, vibrant local economies, and healthy communities.

 

Market Supper Group Bookings

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We offer an easy, popular and affordable option for large groups to dine with our community. Every Wednesday the WFM hosts a Market Supper from 4-7pm for $10 with a complimentary serving of bread and salad and food choices rom over ten vendors. Groups as large as 60 can pre-book here. We can invoice you in advance by email and then groups can pay by check in advance or when the group arrives. See which vendors will be attending here.

Attendees love our suppers because there is comfortable seating, clean washrooms, and a wide variety of amazing food at a good price with no waiting around at tables to be served. Bus drivers like it because there is easy parking for them. Organizers like it because they can make plans in advance and it serves two purposes: showing their guests something of local significance while offering a dine with the locals experience. Organizers also like the easy process for booking and the warm welcome.

 

student Market money Packages

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Wolfville Farmers’ Market  offers Student Market Money packages which are a great way for students to purchase fresh local groceries while also getting out into the community to enjoy some live music, perhaps attend a Market Supper, in an environment that nurtures community.  Students are attracted to the Market for many reasons: many get involved as volunteers, enjoy the positive healthy intergenerational atmosphere, appreciate the environmental stewardship of our farmers, and our zeroing waste efforts. Many just like to get out in the community and get rejuvenated. Interested in a unique food plan that nourishes body and soul?

Choose from a variety of Student Market Money Packages for the semester or on a monthly basis and sign up here.

In return you receive

  • Market Money according to selected package (picked up weekly , monthly or simply held at the Info Booth and collected as desired)

  • a simple weekly recipe using in-season ingredients,

  • a free market bag,

  • A weekly connection with community while knowing that you are supporting local producers with environmentally sustainable growing practices

 

[1] https://foodarc.ca/wp-content/uploads/2017/03/2016_Food_Costing_Report_LR_SPREADS.pdf

[2] https://www.cbc.ca/news/canada/nova-scotia/food-insecurity-unemployment-1.3262622

[3] https://proof.utoronto.ca/resources/proof-annual-reports/annual-report-2012/

[4] https://novascotia.ca/shift/shift-action-plan.pdf

 

Zero Waste Programs

The goal of our Waste Management strategy is to limit the amount of garbage the WFM sends to the landfill, and create a positive community experience where we collectively work towards improving our environmental footprint.

Find more info here!

 
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Earth Ambassadors (Feb 2, 2019-April 3, 2019)

Calling all space explorers! The Earth Ambassadors Kids Club needs your help! A strange alien that goes by the name of Cosmo has crashed here on earth. Through some communication, it has been learned that the Cosmo cannot return back to his home until he learns more about how humans live here on earth… The only thing is, adults can’t teach him! Cosmo’s homebase is currently at the Wolfville Farmers’ Market every Wednesday and Saturday and is requiring kids to help teach him about the way of life on earth! Especially around the topics of food and the planet! Are you up for the challenge?

Check out the schedule here.

 

Kitchen Wizards (mid-october until end-december)

Kitchen Wizards is an exciting program designed to lead children, especially those ages 6-12, on a quest to explore the magic of local produce; what it is, where it grows, and how delicious it tastes. Funded by the Wolfville Farmers’ Market, the wizards from the Acadia School of Nutrition and Dietetics create delicious recipes for tasting, while sharing their passion for local and healthy food.

To participate, kids will come to the Market and sign up for a free Kitchen Wizard Stamp Sheet at the Kitchen Wizards Booth. Any time they return to the Market and try a sample from the Kitchen Wizards booth, they will receive a $3 Magic Token to buy Market produce with. The program takes place on Wednesdays (4-7pm) and Saturdays (8:30am-1pm) from October 10th until November 28th. For more information, please contact Cassidy Franklin at assistantmanager@wolfvillefarmersmarket.ca or 902-697-3344.

 
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